September is a special month, with India recording its lowest Covid infections and economy picking up for most businesses. Unlike a coder or tele-caller who can work from home, photographers need to travel around. The good news is that post lockdown and major vaccination drives, things have improved substantially.
With the luxury Real Estate industry going through a slump and HNIs sceptical about visiting sites physically, sharing images and videos have now become more important than ever. Builders are appreciating the value of professional photographers/videographers as opposed to getting some basic promotion done using their phone themselves. Interestingly, Matterport 3D virtual tour adoption has grown exponentially as well.
Trends in India
The above chart represents the Q2 2021 new real estate projects registered in the top eight cities, per 99acres. The company reports that based on the properties listed (supply) and the queries received (demand), the demand across all the top cites are lower than the supply, in the “above 1 crore” category. However, the “below 40 lakhs” section has more demand across the tier-1 cities.
Irrespective of trends and reports, it is an established fact that well-promoted businesses stand out from the competition. Digital marketing is even more vital for niche offerings which don’t have much competition. Let’s see what the new launches could mean for photographers and Matterporters in general:
Visit the Apple India’s official site to learn more about the iPhone 13 Pro here. Notice how most of their content is based on photography and cinematography primarily.
For instance, cinematic mode is an interesting feature that lets you edit the depth of field and bokeh effect after you’re done shooting. It also supports Dolby Vision HDR using the A15 bionic chip.
Features at a Glance:
- Improved battery, with MagSafe charging options while on site
- New processor for enhanced graphics, Cinematic mode, Smart HDR 4 and advanced ISP
- ProMotion tech for flexible refresh rates that also saves battery
- Up to 1 TB storage.
- Improved editing with ProRes
- More optical zoom
- Better low light captures.
- Macro focus
- Ceramic glass for the screen and surgical steel body
- IP68 water resistance
By trading in an existing smartphone and buying the iPhone 13 Pro (128GB) from the official store online, the price works around 1.3 lakhs. This also includes AppleCare+ (extended warranty for 2 years that also covers accidental damages), MagSafe leather case and an AirTag.
If all this sounds a bit of an excess for taking photos and videos from a pocket-sized smartphone, here’s a Brut video that shows how a wildlife photographer from Kerala goes about it –
Apple has launched the new iPad and the iPad mini as updated versions of their existing line up but more affordable than the M1-powered Pro versions. These two new models are limited to 256 GB storage and only have a single Wide camera.
Making them friendly for online classes and work-from-home requirements, these tablets come equipped with 12MP ultra wide front-facing cameras that support the Centre Stage technology.
The mini gets some essential upgrades starting from the A15, 6 core CPU for efficient editing such as the workflow in this LumaFusion app. It supports 4K recording starting at 24 fps. The 12MP rear camera comes with Quad-LED True Tone flash and Smart HDR 3 for photos. The USB-C port opens up many possibilities, which were hitherto unthinkable on a device this small.
Those Digital Twins
In 3D virtual tour photography, while an iPhone may be able to scan as fast as possible (with the Matterport Pro2 camera), shooting with an iPad has been the best-practice for a while now. The Capture app allows cropping, window markings and more before upload – these critical steps are easier on an iPad.
While the iPad Pro has advanced technology and up to 2TB of storage, this new launch mini is something that can be used with one hand. If it’s something that be put in your pocket, even better – because it frees up both your hands to lug around the tripod across narrow doorways and stairs.
Irrespective of the Apple device you choose to buy, ensure that you club the extended warranty at the time of purchase, to cover accidental damages. Some professionals capturing factories (and had to manoeuvre across heavy machinery) did admit to cracking their screen, even with the sling on. Getting the screen repaired is one thing – rescanning the entire project is totally another. For this reason alone, the mini is a welcome addition to the lineup.
And for a good reason! Grab your favourite gadget (not necessarily iOS though) and go out shooting, while following protocols. You’ll never know how your work might impact or improve other businesses and philanthropic initiatives.
Get some inspiration from October trends from Shutterstock or Adobe’s watchlist. Earn money from photography by selling as stock assets, printing them on marketing materials on VistaPrint, and many other options, which we will be listing on future articles.