A tier-1 country like India has immense potential for digitising built up spaces. With a bit of explaining, potential clients can see how a virtual tour can help market their products or services easily. If you’re a photographer thinking of getting a start in Matterport, you’re thinking right.
Show what a virtual tour is on the phone or tablet. Pan around or zoom in, then the client is like “‘oh, ok, this is interesting”.
Now that you got their attention, give a more detailed demo on a desktop. Better yet, show how their competitors are leveraging virtual tours, even without a VR headset. Sold!
The Notes feature is something that can help everyone if they just try it for themselves. No rocket science here – think of it as a messaging app where files can be added and others in the group respond. Before we get onto some practical, use cases, here’s an intro video:
No place like home
Our first fictional example is of a NRI living in Hamburg, who wants to help her parents renovate their home in Noida. The property is captured using a Pro2 camera and the link is sent to her. She sees a section of the kitchen that could be more modular for her mom. Now, she adds a Note and sends the Matterport link to the 3rd party contractor for further discussions.
The interior designer uploads a few samples of what might be best suited to their lifestyle and budget, all within the Matterport tour, using the Notes feature. The chat continues and they close the deal.
So this scenario is modern, efficient and cost-effective. No need for heavy photos and videos like earlier. Homeowners, can use the virtual tours for inventory management, redesigning, memories and many other purposes – we are not even getting into selling or renting out the property. Owner-tenant communication is saved for another blog article, because we’ll need to add as many relevant and useful posts so that we rank high in Google organically (no harm in being honest).
Mark my words
Or read my lips – it’s all in the cloud. Matterport tours give you a URL link, with all data stored securely.
When you add a note, the collaborator, or whoever you tag, will get an email notification. A response or action taken can be the next step from their end, and you can mark it as ‘resolved’.
A team of curators working together on a heritage site could have A4 printouts pinned up on the walls, or they could use notes in the virtual tour to do the same. Here’s when technology steps in to make life easier – even if the space is thousands of square meters.
Google Street View
Before we dig deep into a use case for GSV, note that the Trusted Photographer program is temporarily closed by Google for reasons best known to them. If you were looking to purchase a 360 degree camera in India, visit this page for options. We recommend the Ricoh Theta Z1 (among consumer cameras) which usually gets delivered with a day or two to most pin codes in India, purchased through Amazon.
Learn more about the benefits of a professional setup for businesses in Google Maps and Street View here –
Consider this Police Museum in Tamil Nadu. If there was a virtual tour created using a Matterport Pro2, the number of GSV options could be many dozens. Notes to the rescue!
Your team could opine to add a particular artefact to GSV. Once it’s done, mark it as “resolved”.
Note that you have the option to download high resolution panoramic imagery from the Matterport virtual tour, apart from getting it uploaded automatically. While you could delete later, careful with the automatic option, since it may spam your profile with unwanted images, if you’re like us – very particular about the quality of images uploaded in Google Maps.
Learn more about Matterport for Google Street View here. When it comes to Places of Interest, note that you’re not only building a portfolio, but also documenting something permanently online. Capturing India in 360 degrees never got easier. Think bigger – rural locations. Your uploads could economically benefit those places, even if you’re not getting financially incentivised on the short run.
Can You See the Chemistry?
When it comes to teaching or training, the potential is unimaginable. Think of a Chemistry lab in a school or college. Walter White adds notes to certain flasks in the Matterport virtual tour of the lab, and asks the students to go about the challenge. Can the young scientists work as a team and complete the task successfully?
Reaching the solution is one thing, but teamwork, leadership and coordination is totally another. Instructors may point the students towards a goal, but their observations are in many other factors too.
Adostrophe will be focusing on education sector keenly in Q4. Follow our social media pages to get our updates.
As diverse as the categories are in the Matterport platform, so are the use-cases. The ability to attach files and chat among colleagues can be indispensable in Interior Designing, Healthcare, Education, Warehousing, Automotive and more.
Adostrophe intends to encourage creating digital twins of places across India, in as many ways possible – not just limited to those with professional cameras. Apart from photographers using 360° degree cameras, there are cool updates coming up for smartphone users for Matterport virtual tours – a device that rotates automatically in a tripod without you having to spin yourself getting into a dizzy. It could be a game changer, considering the smartphone penetration across the country.
As always, stay safe and ensure you take good care of yourself especially while traveling around for photography. Use gloves and don’t touch anything if you can help it. Have fun!