A Unified Digital Service for Non-Profits
Our service combines custom website development with expert Google Ad Grant management to help your organization connect with more donors, volunteers, and supporters.
Limited-Time Launch Offer
To introduce our unified service, we are offering two capacity-limited packages. These first-year rates are designed to help non-profits establish a strong and sustainable digital presence.
The Complete Digital Foundation
For new organizations or those requiring a modern, compliant website.
- Custom-Built Website
A high-performance, secure, and compliant site. - Full Ad Grant Management
Expert campaign creation and daily optimization. - Continuous SEO for 1 Year
Technical and content optimizations to build organic traffic.
Campaign Optimization
For organizations with an existing website that meets compliance standards.
- Full Ad Grant Management
Expert campaign creation and daily optimization. - Continuous SEO for 1 Year
Adapting your site's SEO to real-world performance data. - Website Compliance Audit
We ensure your existing site meets Google's standards.
The Foundation for Success: A Compliant Website
A high-quality, functional website is a prerequisite for the Google Ad Grant program. To be eligible and to effectively convert visitors into supporters, your site must be secure (HTTPS), mobile-friendly, and clearly outline your mission.
Our "Complete Digital Foundation" package is designed for organizations that need a website that meets these standards, ensuring you have the best possible platform for your Ad Grant campaigns.
Our 3-Step Process
Consult & Apply
We begin with a consultation to understand your goals, then guide you through the Google for Nonprofits application at no charge.
Build & Strategize
Upon approval, we build your website (if applicable) and develop a custom Ad Grant campaign strategy based on your mission.
Launch & Optimize
We launch your campaigns and begin the continuous process of daily optimization and SEO refinement to improve results.
The Google Ad Grant Program
The Google Ad Grant is a program that provides eligible non-profits with up to $10,000 USD per month in in-kind advertising credits for use on Google Search.
This resource allows a non-profit to display ads on Google search results pages, connecting them with people actively searching for relevant causes, information, and opportunities to contribute.
How the Ad Grant Can Serve Your Mission
Attract Donors
Run targeted campaigns to reach individuals searching for opportunities to donate, helping to increase your funding and supporter base.
Recruit Volunteers
Promote volunteer opportunities to a local or global audience, connecting with people who have the skills and passion to help your cause.
Raise Awareness
Educate the public about your mission and drive traffic to important content, petitions, and event registration pages.
Utilizing the Full $120,000/Year Credit
Industry data suggests many Ad Grant accounts utilize a small fraction of their available budget due to the platform's complexity and compliance policies. Professional management helps address this gap.
- Compliance Management: We proactively manage key policy requirements, such as maintaining a 5% account-wide click-through rate (CTR) and setting up valid conversion tracking to keep your account active.
- Budget Utilization: Our goal is to responsibly and effectively utilize as much of the $10,000 monthly budget as possible to drive relevant traffic and achieve your organization's goals.
Why Partner with Adostrophe?
Discipline and Experience
With roots in the SEM industry dating back to 2004, we apply a rigorous, data-driven methodology to every account, ensuring a high standard of service for every non-profit we partner with.
Focus on Meaningful Conversions
We optimize keywords, ads, and bids to attract relevant traffic. The primary goal is to drive mission-critical actions, such as donations, sign-ups, and inquiries.
Transparent, Accessible Pricing
Our promotional flat-fee structure for non-profits is designed to be straightforward and accessible. We also offer standard management at low or no cost for organizations with budget limitations, assessed case-by-case.
Frequently Asked Questions
What is the Google Ad Grant and is my non-profit eligible?
The Google Ad Grant provides eligible non-profits with $10,000 USD of in-kind advertising credits per month. To be eligible, your organization must be a registered non-profit, validated by a local TechSoup partner (like NASSCOM Foundation in India), and cannot be a hospital, school, or government entity.
How do we apply for the Google Ad Grant in India?
The process starts with getting validated by the NASSCOM Foundation. Once you receive a validation token, you apply for a Google for Nonprofits account. After approval, you can activate the Ad Grants product. We can guide you through this entire application process free of charge.
How is your approach different from typical SEO companies?
Many agencies treat SEO and paid search (SEM) as separate services. We are an SEM-first company with experience focused on conversions. We include SEO because data from the Ad Grant campaign—such as which keywords drive action—provides a powerful foundation for an effective, integrated SEO strategy.
Why pay for management of a 'free' $10,000 grant?
While the ad credit is free, our minimal fee covers the dedicated time and technical expertise required to set up, manage, and optimize your Ad Grant account and/or website. This professional management ensures your account stays compliant with Google's strict rules (like maintaining a 5% click-through rate) and that the full $10,000/month is used effectively to drive your mission-critical goals. Our objective is to ensure the grant generates a return—in donations, volunteers, and awareness—that far exceeds our management fee.
Begin Your Digital Foundation
To learn more about our Ad Grant management and website development services, or to claim one of the introductory offers, please get in touch.
Other Services
Website Development Only
If your organization needs a compliant website before applying for the Ad Grant, we can help. Visit our Web Dev & SEO page to learn about our standalone website services.
Matterport 3D Tours for Indian NGOs
For non-profits in India with a physical location, we offer subsidized Matterport 3D virtual tours to enhance transparency and stakeholder engagement. Learn more about our Matterport services.
Standard Google Ads Services
For-profit businesses, or non-profits looking to run campaigns beyond the grant, can utilize our standard Google Ads management services. Read about our standard Google Ads services here.
From Our Non-Profit Playbook
Maximizing the Google Ad Grant for Non-Profits
A strategic guide for non-profits on transforming the $10,000/month Google Ad Grant into a powerful engine for growth and mission fulfillment.
Building a Digital Ecosystem for Non-Profits
Learn how to build a complete digital ecosystem for your NGO with Google Ad Grants, strategic SEO, and compelling content that drives action.
The Digital State of the Modern NGO
An analysis of the current digital landscape for non-profits and the key strategies required to stay relevant and effective in a crowded space.
Migrating from WordPress to a Custom-Coded Website
Understand the benefits of moving away from common CMS platforms to a high-performance, custom-built site for better security and user experience.
The Digital Accessibility Crisis in India
A look into the importance of creating accessible websites and digital resources, a critical consideration for all mission-driven organizations.