As Adostrophe continues its work in the field of Augmented Reality and Virtual Reality, we leave our website visitors with some great resources (external links) to learn more about the technology. Selling 360° cameras and shooting photos/videos are just the tip of the iceberg. In our race against time, we are developing applications that would attempt to solve real world problems, especially in rural areas. India is a great place to start – and there are enough brothers and sisters waiting for that crucial breakthrough.

To understand AR/VR better, we can look at the initiatives of different brands – those who are on the front lines of the tech. If you would rather just watch some 360° videos instead, we suggest you visit this link for hand-picked virtual tours –


Google Maps has become one of the most essential apps these days during travel or short distance rides. Seeing information of a place is valuable to the visitor as well as the host. Google Street View is a dedicated app for 360° images, which is a part of Maps. These images can also be viewed using a VR headset. 

Here, AR and VR technologies are well explained along with the different products that Google has to offer to the world. This will be the only resource you’ll really need unless you’re trying to build an app. If you are indeed considering development, you must visit the below two links:


ARCore uses motion tracking, environmental understanding and light estimation to integrate virtual content in the real world. This is how you can place a tiger in your living room. Hopefully LiDAR sensors that are coming up in mobile devices would add to the efficiency.


SDKs are provided to build VR experiences for Cardboard or Daydream. There are also best practices shown to troubleshoot your app’s performance depending on the CPU and GPU.


This is a great resource for aspiring VR content creators. Learn more about VR180 and 360 videos so that you can shoot right (from a Cardboard’s perspective) and also process them later in the formats that suits you the best. 


What is a social media company doing with AR/VR? A lot! In fact, they are one of the leaders in this tech, with hardware as well as software. Growing up from their jargon-filled verbatim, Facebook has now mastered explained complex processes in a simple language – as you will learn in this upcoming link.

AR takes images and overlays on real-world subjects like humans or furniture. This is done through VR headsets or just your smartphone’s camera. The page also talks about the impact on education, healthcare, social change and more.


In the Spark AR platform, you can learn and build AR experiences easily. The AR Studio software allows you to create 2D and 3D effects – even if you’re not a coder. How cool is that!


A quick glance at this page will convince you of the far-reaching possibilities of VR. Oculus is a Facebook owned company, which is popular for their high-end VR headsets. Rift is a PC based headset, while Go and Quest are standalone devices. If you’re planning on building an app or a game, visit


The Mirage Solo is an upcoming standalone VR headset in the Daydream platform. Mirage Camera shoots 180° media, similar to the Insta360 EVO. Lenovo’s AR/VR website below shows how a Jeep Compass can be customised, without the SUV even being there. Their VR experience lets a child explore space, from the view of an astronaut.



You can bet Cisco is not going to miss out on the VR hype. Collaboration, training and virtual meetings are just a small part of their large-scale amibitions. Take a look at what they’re up to:



The HTV Vive range of VR headsets are touted as one of the most widely used and popular devices. Viveport store lets users access apps, games and videos. Developers can distribute their content in the platform as well.



The PlayStation VR pack includes a VR headset, Camera (with 3D depth sensors), VR Worlds and more. 360° headsets combined with 3D audio, LED tracking and an array of controllers takes gaming to the next level, realistically.



Years back, when we started selling Insta360 cameras in India, Samsung Gear 360 gave us stiff competition in the Android market. Currently, the Oculus based Gear VR is their top selling VR product, that also comes with a controller. 



The HoloLens and Azure Kinect DK are exciting new launches that brings in surreal experiences like those of Tony Stark. Developers can build for Unity, Unreal, JavaScript and Native platforms. Check out the Microsoft Store for a broad selection of innovative VR devices:


Microsoft’s terminology for AR/VR is “Mixed Reality” – see what they mean by it here:



Apple takes AR seriously and we might even have LiDAR sensors in upcoming iPhones. ARKit is a framework where developers can build apps for mobile devices. Find out how AR can be useful for physical therapists and others here:


The next link lets you view an object in AR, using an iPhone or a iPad. If you’re on a Mac, download the USDZ file to view in 3D. 



If you own a 360° or 180° camera and want to publish your great content, you would need post processing tools at some point. Some in-house applications of the manufacturer would allow you to edit for free. For advanced functionality, Adobe Creative Cloud is a must have. 



And what on earth does Adostrophe have to offer? We are building apps and will talk more about it when it’s ready for testing. Some of them are:

 – A business being able to fill a form using a mobile app. We travel to the place and shoot their store or showroom in 360° (or 3D scan), so they can publish the media to get more leads.

 – An AR app which will show how a terrace or a roof can be filled with plants and solar panels, using the phone’s camera. Talk about green cover!

 – Our main project, which will be an app integrated with Google Maps API. Here, rural areas are displayed in 360°, which will have VR tags that display what’s special about the place. This way, we might economically empower the farmers to connect directly with buyers.

Why would we sell out our plans, knowing the internet is filled with idea stealers? These are community development initiatives and we won’t mind. In fact we are counting on it!

Adostrophe - Insta360 EVO - oculus-1

If you’re a student who believes in AR/VR and want to learn how experiences can be created, here are two great links to get a start:



You can download the software and have fun building games. Stay tuned because we will publish many blog posts that will be useful to you.

Finally, if you’re someone who’s just browsing and want to check out some cool 360° imagery, we recommend the Street View content from Google Earth. This last resource may not work on a Safari browser – you’ll need Chrome.